Describing what you currently do seems inherently advantageous. People want to know what you do. But why should you have a vision? Every individual or organization should have a vision for two reasons:
- First, a vision inspires you and gives you energy. It guides and eventually gives all of your efforts a purpose. Coming to terms with your “why” connects you with your core values and roots you. Your vision unlocks your deepest motivations. Making the connection between your deepest heartfelt values and your everyday work will make you unstoppable.
- Second, it provides guidance in a world of choices. It enables you to focus on what to do (and not do) for those achievements five, ten years or further in the future. When you are clear about your vision and goals, it is easier to say yes wholeheartedly or say no with an acceptable reason and no fear of rejection.
How to Find and Develop Your Very Own Vision
When searching for your vision, it is best to do so offsite somewhere you are inspired and not distracted. Rather than your office, think of someplace more inspiring like a small secluded spot. A central question when building your vision will be, “What is my Why?” When you are thinking of this, what are the dreams that you have just started to work towards or that you should finally start? Simon Sinek addressed in his book ‘Start with Why’ that every individual or company needs to know their why to get the remainder (the what and how) right and sorted out. That means if you know the Why, you will easily figure out the What and the How later. Zoom out and concentrate on the biggest, long-term version of your picture.